World of modeling

Was reading the newspaper, regarding one of the high profile issue in the modeling world. Ms. A was having some dispute over the franchise issue with one of the model agency, Ford. Hmm... been about a week on this issue, i was thinking myself, could this be a high attention drama to pull in more viewer for the show upcoming or to generate more investment from public as claimed that the show requires large amount of investment to make it happen. The reason for this show, to help the model of Malaysia to achieve their dreams. I was wondering if that is the main reason for the show or to reap $$$ out of the show. Just my curious thinking...